ESPN TikTok Growth

I started as the lead of the ESPN TikTok account in mid-July 2019, and grew those 87K followers into 10M+ in less than a year.

Here are some highlights:

  • Grew the account from 87K followers to more than 2 million followers in less than 6 months, now at 10M+ in less than a year.
  • Second most-followed sports media accounts in North America.
  • Additionally, I provided TikTok consulting to others at ESPN and Disney, including for ESPN Deportes, First Take, Stephen A. Smith’s account and Disney Parks.

Examples of top posts I produced: