I went to Pepperdine and lived in Santa Monica. In order to get to school you have to take PCH, which is the worst highway in America. There is always traffic and there is no way around it. I’d pick up Mexican food before class, and I’d end up eating it in my car most of the time. Usually I’d just rest the burrito in the front armrest compartment thing. Obviously, I’ve been doing it all wrong. This is the greatest thing ever.
Prior to December 2013, the majority of Los Angeles had no idea who he was. And unless you hang tight with the Lakers or the NBA, you still may not recognize his name.
The Lakers pulled up Kendall Marshall from the D-League this past season after the point guards on their roster began dropping like flies to injuries. Marshall held his own on the staggering squad, finishing with an average of 8 points, 8.8 assists and 2.9 rebounds per game, according to NBA stats.
In the Lakers Kobe-less stretch, Nick Young stole the show on the court, claiming the nickname Swaggy P and becoming notorious for his shot celebrations. However, Marshall was able to build a following with his off the court personality — @KButter5 reigns supreme.
Marshall’s follower count on Twitter trumps every Laker on the 2013-14 roster with the only exceptions being All-Stars Kobe Bryant, Steve Nash and Pau Gasol. His Q&As, fast food cravings and comedic comments have garnered an audience.
As everyone has said since Twitter took off, it provides a platform for athletes and celebrities to connect with fans like never before. Marshall has mastered it. Scroll through his feed and it’s immediately apparent that he leaves up no walls between him and the world.
He’s for real and his social media reach doesn’t even stop at the blue bird. You can also join his 36.6K Vine followers to follow his life in six second bursts, most of which feature him singing or lip-syncing.
Or if you’re more into photos, of course he is on Instagram as @jethrowellington to the tune of an audience of 102K.
Third 2014 draft pick Joel-Hans Embiid has made noise on Twitter lately with his failed attempt to sway LeBron James to choose his team in Philly. And his most recent tweet at Kim Kardashian (he quickly apologized).
Yet Embiid’s wild antics still don’t quite bring him to the threshold of @KButter5’s 212K.
Marshall loves his Chipotle, he loves sharing across social media and we’ll have to wait and see whether or not the Lakers sign him up for another season.*
@jethrowellington: “safety first babygirl.”
Until then, he is worth keeping tabs on. You will be entertained.
@jethrowellington: “just bc one doesn’t tweet about it daily, doesn’t mean the work ain’t happenin. This is my job, what I’m SUPPOSED to do. No need to broadcast it. don’t let this social fool shit fool you from what’s fact. sidenote: spider push ups ain’t no joke. sheesh”
*UPDATE: Kendall Marshall is no longer a Laker, but rather a Milwaukee Buck. He’ll jostle with Brandon Knight for the starting PG spot. The Bucks have the promising second lottery pick on their squad (Jabari Parker) and the unpredictable Jason Kidd as the new coach. Marshall said the following fittingly via Twitter:
“It’s been a roller coaster these first two years! Learning so much about basketball and business, loving the process. I’d like to thank the entire @Lakers organization for giving me a chance. from management, coaches, to teammates. and lastly, I’d like to thank chipotle. I’m lookin forward to seein what the chipotles in MIL have to offer. #FearTheBeardedDeer“
My dream job is to cover the NBA for a website or newspaper or magazine, and I’m entering my senior year of college working my way there. But for now, I live vicariously through the reporters who are currently out there in the field, traveling to the NBA Finals games. I follow a good amount of them on Twitter.
Usually after games I’m reveling over their witty remarks, and reading various game write-ups. Tonight looked slightly different. I noticed an abundance of media commenting on questions that were being asked in the postgame pressers. And it wasn’t just Coach Pop being Coach Pop — I’m talking questions from way out of left field.
Then, there was also this question by Ramos. Again.
A strange media night capped the historic game in which the Spurs completely went off on the Heat, winning 111-92. A Twitter search for “Bobby Ramos” speaks for itself.
Additionally, I’d use his question blunders as a cautionary tale for myself. Nothing dies with social media.