As an ESPN Social Specialist, I’m the lead of ESPN’s TikTok, co-lead of NBA coverage, regularly manage teammates during shifts — and more.
In my past jobs, I’ve written sports and culture feature stories, blogs, served as USA Today Sports’ unofficial Snapchat beat reporter, and interviewed 60+ athletes and celebrities.
ESPN TikTok Lead
I started working on ESPN’s TikTok in July 2019 when the account had less than 100K followers. Within a year, we hit 10M+ followers, becoming the second-most followed sports media account in North America.
I’m passionate about figuring out how to successfully utilize new platforms. Whether it’s TikTok, Snapchat, IG Reels or anything else, I enjoy adapting and teaching others too.
Leading NBA coverage
Co-leading ESPN’s NBA coverage on social includes preparing content rollout plans for games/events, project management, managing three to five others as those events are happening live (ie. playoffs, free agency, Hall of Fame announcements, player milestones), capturing content at NBA All-Star Weekend, and more.
On-site coverage of the NBA Finals, sports events and red carpets
More info coming
Discovering viral pro athlete social content
Discovering viral pro athlete social content
Snapchat Innovation
From 2016-18, I served as For The Win and USA Today Sports’ unofficial “Sports Snapchat Beat Reporter.” Since I was one of the first to cover sports social in this way, my personal Twitter account became a resource for media outlets, fans and other reporters.
Alysha Tsuji 