TikTok, IG Reels and Social Content Strategy 

At the heart of social media strategy is the content that goes up on a daily basis. As a Senior Specialist at Discovery, I’m part of the small but mighty team that produces content for Discovery Channel, Animal Planet, Science Channel, and associated show accounts across Twitter, Facebook, Instagram and TikTok. Below are a handful of highlights from my time so far: 

Snoop Dogg x Puppy Bowl

28.3M Views, 3.9M Likes


Coach Snoop n Coach Martha 🤣🤣👊🏿🔥🎤 🏈 #PuppyBowl today 💫 🙏🏿 @Animal Planet @discovery+

♬ original sound – Snoop Dogg

Bird Mating Dance x Cbat Reddit Trend 🙂 

You’d be surprised how animals fit into trends so perfectly. 

Animal Planet TikTok – 9.8M Views, 993K Likes 


The Greater Sage-Grouse pops his brightly colored air-sac to create a noise that can travel nearly 2 miles to attract a female 🐦 #matingdisplay

♬ original sound – recordaudios.

While trending sounds can pop off, sometimes all you need is cutting down a great one-minute David Attenborough narration 

Discovery TikTok – 3.6M Views, 472K Likes


Female ostriches put male suitors through a series of crucial tests to prove sexual quality. The first is this 40 mph chase 💨 #TheMatingGame

♬ original sound – Discovery

I’ve become very invested in robot fighting 

Discovery IG – 4M Views

Very invested

Discovery FB – 68.5M Views