How Richard Jefferson became the sports Snapchat god

Richard Jefferson was nominated for a 2016 Shorty Award and because I named him For The Win’s (aka USA TODAY’s) 2016 Snapchatter of the Year, Jefferson agreed to talk with me about his Snapchats. The interview was a highly entertaining 30 minutes, and I wrote two stories.

Here’s the “It’s official: Richard Jefferson was the 2016 Snapchatter of the Year” post I wrote in December of 2016: http://ftw.usatoday.com/2016/12/richard-jefferson-snapchat-best-sports-2016-cavaliers-champions-social-media-lebron-lil-kev

Here are the two stories from the interview:

How the anti-social media granddad of the Cavaliers became the sport world’s best Snapchatter

Richard Jefferson reveals the stories behind his award-winning Snapchats

After the interview, Jefferson shouted my story out on his personal Facebook page, which was pretty awesome.

rjeff

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