My time co-leading ESPN’s NBA coverage on social has included the following:
Preparing content rollout plans for games/events (example below)
- Games/Events such as: Playoffs, free agency scenarios, HOF announcements, milestones (ie. LeBron passing Kobe for most points), All-Star Weekend, NBA draft
- High level of attention to detail and organization
- Collaborate with senior manager, fellow social specialists and designers
- Assign tasks, make sure deadlines are met, review finished work and ask for any needed changes
- Review success/failures, then share what worked and what didn’t with wider team
Managing three to five others to cover live games/events
- Assign specific roles to each person, monitor content that’s going out across all platforms, create end-of-game content plans
Producing on-site content for social (examples below)
- Identify and capture viral, exclusive content for ESPN platforms
Examples of Content Plans I’ve Managed:
Lakers winning the 2020 championship
A small group of three of us worked together to create our full content plan for the Lakers winning the title. We had over a dozen pieces of content prepared to roll out after the buzzer sounded across ESPN, SportsCenter and NBA on ESPN accounts on Twitter, Facebook and Instagram — totaled 45+ posts. I drafted copy for nearly every post ahead of time.
Additionally, I was Digital Content Lead for the final game. Hours before the game started, I made sure everyone working was assigned content to publish. That way, we were able to push that out easily, and quickly pivot to reacting in the moment and creating even more content. The result was a huge show of teamwork. It was an amazing night and an incredibly rewarding process.
Below is a look at some of the content that went up on ESPN’s Instagram feed from that night:
Miami Heat Advancing to 2020 NBA Finals
I made sure deadlines were met and all content was ready ahead of each potential elimination game (Games 5 and 6). I also laid out where all prepped custom content would be posted after the game across Twitter, Facebook and Instagram on SportsCenter, ESPN and NBA on ESPN accounts.
These are the first graphics that went out across SC and ESPN on Twitter, Instagram and Facebook:
Examples of Viral On-Site Content I’ve Produced:
Jokic imitating LeBron (from 2020 All-Star Weekend): ESPN IG Reel Link – 781K likes, 7.9M plays
LeBron greeting Jay-Z and his daughter (March 2020): ESPN Twitter Link – 20.8K RTs, 142K likes, 4.8M views; SportsCenter IG Link – 489K likes
Dwight Howard and Quinn Cook hyping LeBron’s chalk toss (Jan. 2020) – ESPN IG Link – 470K likes, 2.8M views
Harden and Westbrook pregame dance (Nov. 2019): ESPN Twitter Link – 1.5K RTs, 12.9K Likes