TikTok, IG Reels and Social Content Strategy 

Discovery Channel, Science Channel, Animal Planet accounts, along with show-specific accounts for shows across those networks.

At the heart of social media strategy is the content that goes up on a daily basis. As a Senior Specialist at Discovery, I was part of the small but mighty team that produces content for Discovery Channel, Animal Planet, Science Channel, and associated show accounts across Twitter, Facebook, Instagram and TikTok. Below are a handful of highlights: 

Snoop Dogg x Puppy Bowl

28.3M Views, 3.9M Likes

@snoopdogg

Coach Snoop n Coach Martha 🤣🤣👊🏿🔥🎤 🏈 #PuppyBowl today 💫 🙏🏿 @Animal Planet @discovery+

♬ original sound – Snoop Dogg

Bird Mating Dance x Cbat Reddit Trend 🙂 

You’d be surprised how animals fit into trends so perfectly. 

Animal Planet TikTok – 15.4M Views, 1.2M Likes 

@animalplanet

The Greater Sage-Grouse pops his brightly colored air-sac to create a noise that can travel nearly 2 miles to attract a female 🐦 #matingdisplay

♬ original sound – recordaudios.

While trending sounds can pop off, sometimes all you need is cutting down a great one-minute David Attenborough narration 

Discovery TikTok – 3.6M Views, 472K Likes

@discovery

Female ostriches put male suitors through a series of crucial tests to prove sexual quality. The first is this 40 mph chase 💨 #TheMatingGame

♬ original sound – Discovery

I’ve become very invested in robot fighting 

Discovery IG – 4M Views

View this post on Instagram

A post shared by Discovery (@discovery)

Very invested

Discovery FB – 70.5M Views 

https://www.facebook.com/Discovery/videos/594478475667451/