Discovery Channel, Science Channel, Animal Planet accounts, along with show-specific accounts for shows across those networks.
At the heart of social media strategy is the content that goes up on a daily basis. As a Senior Specialist at Discovery, I was part of the small but mighty team that produces content for Discovery Channel, Animal Planet, Science Channel, and associated show accounts across Twitter, Facebook, Instagram and TikTok. Below are a handful of highlights:
Snoop Dogg x Puppy Bowl
28.3M Views, 3.9M Likes
Bird Mating Dance x Cbat Reddit Trend 🙂
You’d be surprised how animals fit into trends so perfectly.
Animal Planet TikTok – 15.4M Views, 1.2M Likes
While trending sounds can pop off, sometimes all you need is cutting down a great one-minute David Attenborough narration
Discovery TikTok – 3.6M Views, 472K Likes
I’ve become very invested in robot fighting
Discovery IG – 4M Views
Discovery FB – 70.5M Views