Producing meaningful social content

1-year anniversary of Kobe’s death

80+ images were used, and six of those were included in the Instagram carousel to honor the life of Kobe Bryant.

Reacting to the Lakers winning the 2020 title

This wound up being the highest engaging tweet of the entire night — across all ESPN accounts and across all sports media brands on Twitter.

It shows when the content is amazing, the copy and post itself is best when kept simple.

Lakers winning the 2020 championship

These were the first graphics to go out across all ESPN platforms the moment the buzzer sounded. The idea was to prep something that would celebrate the entire team and be highly shareable.

I was also involved in organizing over a dozen other pieces of content that were prepared for the end of the game — a total of 45+ posts.